Listen, Learn, Laugh And Lead: Leadership Lessons From Richard Branson's "The Virgin Way"
In his book, The Virgin Way, Richard Branson shares a few key pieces of wisdom that have helped him to achieve the success he enjoys today. Here are some lessons that entrepreneurs can take from The Virgin Way, one of the most engaging books on leadership.
Design Thinking: How Design Reflects on an Organization's Culture
In the old days, some company leaders acted like design was sugar coating. They tended to put all sorts of other considerations first, such as operational costs, production flow or ugly but practical functionality. Design was practically window dressing, added as an afterthought. Those days are long gone.
Brave and Bold in 2016: The New Rules of Content Creation
In 2016, the most dangerous place to stand is the middle of the road. The time has come to present your brand more bravely and boldly than ever before. Analytics and omnichannel research can now identify audiences with more precision so your content can unleash immense and untapped purchasing power. You will need content that can grab attention despite the modern-day onslaught of distractions.
Flaws And All: Turning Your Company’s Missteps Into Success
Generally, we all strive to put our best face forward in all things, particularly as they relate to our businesses. But what happens when you or your employees make a genuine mistake? Or when previous errors come back to haunt you? Don’t sweat it because sometimes putting your missteps front and center can actually help increase positive perception and brand reliability in the eyes of consumers.
Find Your Brand Voice Through Bolder Storytelling
It’s clear that 2016 will be a huge year for content marketing, and those companies ahead of the curve will reap the benefits. The good news is that there were some innovative companies in 2015 that are showing how to overcome some of the content marketing challenges facing B2B brands and connect with an audience. When it comes to digital storytelling, the following examples are key trends to expect from content marketing in 2016.
How Tie Refreshed Their Brand To Reach A New Generation Of Innovators
Case Study
Stop for a moment and consider how much life has changed over the past 25 years. In 1992, no one had heard of the web, a smartphone was the size of a shoebox, and the public cloud was just something floating in the sky. When The Indus Entrepreneurs (TiE) was launched in 1992, the struggle of taking innovative concepts to market was a much lonelier road. Society and commerce have been radically reshaped since then. TiE recognized that their visual brand strategy had to take them out ahead of the curve and with a new generation with a singular visual style.
How Brands Can Drive Change Through PR, Cause Marketing & Social Media Efforts
Case Study
Change isn’t hard when you coordinate the efforts of many people. Consider challenges as tough as changing behavior around parking, water access and waste management for the cities of the future. These problems already plague cities managers and will only intensify as urban populations become more dense.
Building A Brand That Contends With Corporates But Retains Its Personality
Case Study
When your goal is to become known as one of the world’s leading experts in Third Party Risk Management you know you’re going head to head with some major players. It’s hard to stand out in any market, but in an established business sector such as this, it becomes even tougher. You must recognize your strengths to highlight the unique aspects that set you apart from the competition. It’s not always feasible to play the corporates at their own game. Sometimes the right strategy is to stay true to yourself and develop an identity that resonates with your personal brand.
Connecting An Enterprise To Its Employees
Case Study
When you own and operate restaurants across the US, and are one of the fastest-growing franchises in the country, it can become difficult to instill in new employees the values and culture that got you to where you are today. Too often, we see companies grow and loose sight of what made them unique. But a well- planned cultural immersion process can root the vision, insight, and values of founding and senior members of staff in the next generation of leaders.
Wearable Technology: Wear Next
Case Study
The growing world of wearable technology in outdoor is presenting great opportunities for the outdoor industry to attract a new market of consumers. The Outdoor Industry Association conducted a report based on a social media listening research methodology to analyze the future possibilities for brands in this market. Below we have summarized the major trends and insights.
LINKEDIN ARTICLES
CASE STUDIES
Saving Planet Earth: This Year's Winners of the TiE SV Smart Cities Hackathon "Tackling the World’s Urban Social Issues"
Press Release
TiE Silicon Valley SmartCities Hackathon, powered by Atomiton, enables coders, non-profits and social activists to produce solutions to improve cities across the globe. This year's winning teams have produced technology for some of our most pressing waste management issues, especially for developing countries.
"India Rising @ Silicon Valley” Chronicles Success of Indian Entrepreneurs and Executives in the US
Press Release
“India Rising @ Silicon Valley”, a keepsake book jointly unveiled by The Indus Entrepreneurs (TiE) and Confederation of Indian Industry (CII), features successful Indian entrepreneurs and executives in Silicon Valley spanning a variety of sectors within the technology field who have significantly contributed to the success of entrepreneurship in Silicon Valley.
PRESS RELEASES
