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— Sana Tayeb is a brand strategist, creative director, and storyteller living in New York.

As the Creative Director and Brand Strategist at Novation Consulting Inc., a New York-based design and communications agency, I help brands transform into icons and companies into stories worth telling. 


With over 6 years of experience spearheading a team of designers, developers, PR specialists, and marketing experts at Novation, I have worked with some of the most dynamic brands from across North America, Europe, and the Middle East.

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Digital Strategy
Cutting Edge

I offer a unique professional perspective at the intersection of digital media and marketing strategy. I enjoy brainstorming creative ideas with clients and using my marketing experience to ensure they get the most out of their digital strategy. My aim is to help my clients stand out in an oversaturated media world. 

media outreach
Engage & Influence

I am passionate about leveraging my diverse marketing background to help my clients achieve transformational results. With years of experience, I know the industry well and have many close contacts in the media world. I strive to achieve only the best for every project I take on - my media outreach services are no exception. 


Driven by a love for stories and knack for bringing them to life in all mediums, I help clients craft brand stories that are powerful, emotional, impactful, and inspiring. Working closely with clients' leadership and brand communications teams, my mission is to align all communications with the company’s vision, mission, values and strategic growth priorities at hand. By mapping out a content strategy that supports and extends brand initiatives, both short- and long-term, I help ensure proper messaging and stories are being conveyed across all brand touch points.


Refreshing A Global Brand To Reach A New Generation Of Innovators




“Had the opportunity to work with Sana as a member of the TiE Global Marketing Committee tasked with refreshing one of the World's largest not for profit entrepreneurial ecosystem building organizations, the iconic Indus Entrepreneurs with a foot-print spanning 65 Chapters and 13,000 members globally. Novation Consulting was chosen after a thorough selection process and I must say that despite numerous challenges, some changes and a very wide range of diverse and subjective opinions Sana coolly rose to the task and delivered a perfect product bang on time. The Brand Refresh was revealed in front of more than 4,000 attendees at the TiECON 2016 and was loved by everyone. I have personally found her to be knowledgeable, professional and a delight to work with despite some very tight deadlines.” 


—  Sayyed Ahmad Masud | Executive Board Member, TiE Global



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