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 summary 

Forward-thinking brand strategist with over six years' expertise aligning brand strategy with business strategy to create powerful opportunities for brand awareness and measurable business results for clients.​

EXPERIENCE 
2013 - Present
NOVATION CONSULTING INC.
Brand Strategist / Creative Director

Spearhead brand redesign and communications campaigns for B2B and B2C clients.

07 / 2013

Media Outreach

  • Successfully executed several sophisticated PR campaigns for one of the world’s most extensive entrepreneurial networks with over 13,000 members in 18 countries; estimate global wealth creation of over $200 billion.

  • The PR campaigns significantly reshaped client’s public image gaining 500K+ impressions on Facebook within 6 weeks of launch securing exposure to a news outlet with over 4 MM monthly average views.

Brand Storytelling

  • Interfaced with client leadership to identify the vision, set priorities, and balance PR needs for one of the largest minority-owned food service management company (TGI Fridays, One Flew South) in the US. 

  • Managed resources to reduce operational costs and campaign development time by 50%.

  • Resulting campaign was unveiled at hundreds of TGI Friday stores nationwide to ignite a period of cultural immersion and motivation among over 3,500 new and existing employees. 

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INNERSPIRE, LLC.
Social Media and Research Director

Led the creative teams at Innerspire to launch and execute comprehensive social media campaigns.

03 / 2013
INNERSPIRE, LLC.
Strategic Project Manager

End-to-end project management. Served as a liaison for assigned businesses to foster an outstanding working relationship with all clients of Innerspire.

2012 - 2013
MANNZILI
Social Media Marketing Manager
2012 - 2013
entrepreneurshipEDGE
Board Member
2008- 2012
Bank of Montreal
AML Adjudication Analyst
 expertise  
Campaign Development
Rebranding 
Campaigns
Media
Outreach
Project Management
Strategic
Messaging
Cross-functional
Collaboration
Crisis Communications
Quantitative Research & Analysis
 special skills 
Brand Management
Brand Storytelling
Creative Writing
Editing
Strategic Planning
Communications
Media Relations
 TECHNICAL Skills 
Windows
Mac OS
Adobe Suite
HTML
Wordpress
Market Research & Analysis
Content Management Systems
 contact me 

© 2018 Sana Tayeb. All Rights Reserved.