Forward-thinking brand strategist with over six years' expertise aligning brand strategy with business strategy to create powerful opportunities for brand awareness and measurable business results for clients.
2013 - Present
NOVATION CONSULTING INC.
Brand Strategist / Creative Director
Spearhead brand redesign and communications campaigns for B2B and B2C clients.
07 / 2013
Successfully executed several sophisticated PR campaigns for one of the world’s most extensive entrepreneurial networks with over 13,000 members in 18 countries; estimate global wealth creation of over $200 billion.
The PR campaigns significantly reshaped client’s public image gaining 500K+ impressions on Facebook within 6 weeks of launch securing exposure to a news outlet with over 4 MM monthly average views.
Interfaced with client leadership to identify the vision, set priorities, and balance PR needs for one of the largest minority-owned food service management company (TGI Fridays, One Flew South) in the US.
Managed resources to reduce operational costs and campaign development time by 50%.
Resulting campaign was unveiled at hundreds of TGI Friday stores nationwide to ignite a period of cultural immersion and motivation among over 3,500 new and existing employees.
Social Media and Research Director
Led the creative teams at Innerspire to launch and execute comprehensive social media campaigns.
03 / 2013
Strategic Project Manager
End-to-end project management. Served as a liaison for assigned businesses to foster an outstanding working relationship with all clients of Innerspire.
2012 - 2013
Social Media Marketing Manager
2012 - 2013
Bank of Montreal
AML Adjudication Analyst
Quantitative Research & Analysis
Market Research & Analysis
Content Management Systems